A. F U T O NEW SYMBOL RELEASE

ONE PERFECT THROW
For every thrower, the perfect throw.

A new symbol logo for A. F U T O has been created to represent this philosophy.

“NE” — The First Throw of a New Beginning

The Rat (子) marks the beginning of the Japanese zodiac.

A. F U T O expresses this symbol through the hiragana character “ね (NE)”.

“NE” represents the beginning of something new.

Within this logo lies two meanings:

• A. F U T O being the first product line of the A. T E N G U brand
• The belief that a new throwing culture begins here

A Single Line That Draws the Path of the Axe

The logo is designed as a single continuous stroke.

Its straight, sharp lines represent
the edge of an axe and the trajectory of a throw.

By removing unnecessary elements,
the design reflects the idea of a refined and precise throw.

The Red Circle — Hinomaru × Bullseye

Behind the symbol sits a red circle that merges two ideas:

• The Hinomaru, representing Japan

• The Bullseye, the center of the target

Together they symbolize the brand’s origin:

From Japan to the world — delivering the perfect throw.

A. F U T O — Toward the Core of the Axe

A. F U T O is a brand dedicated to pursuing the essence of the axe.

Born to be thrown.
Sharpened to stick.
Completed the moment it leaves the thrower’s hand.

This new symbol represents
every thrower’s pursuit of the perfect throw.

Coming Soon

New A. F U T O products will be released soon
on the A. T E N G U Online Store.

Stay tuned for further announcements.

ONE PERFECT THROW
For every thrower, the perfect throw.